One of the things that organizations can do to grow, to be more effective, and to be more profitable is to innovate.

When we talk about innovation, we usually think of new product innovations, like iPhones, which are of course really important - but that is too narrow a view. There are other ways to innovate that can be faster, less expensive, and even more powerful. Here are some examples:

  • Innovations in marketing - like Saturn's no-haggle pricing, can create success.
  • Innovations in internal processes can bring success - a la Wal-Mart and Toyota.
  • Innovations in distribution methods, like Amazon's online stores, or like McDonalds' franchising, can bring success.

How can you think of, and implement, those sorts of innovations? Well, Thomas Edison made the classic observation:

"Genius is one per cent inspiration, ninety-nine per cent perspiration."
(Harper's Monthly, 1932, from

He makes a good point. Innovative organizations are the ones that systematically make the effort to be innovative - they pay attention to it, focus brainpower on it, and carry through. SkyMark can help you innovate, and we can teach you to be more innovative.

The tools you need in your toolbox include:

  • Brainstorm
  • Affinity Diagram
  • Cause/Effect or Tree Diagram
  • Force Field Analysis
  • Consensus Builder
  • Action Item Tracker

Our PathMaker and iPathMaker software suites have those tools, and, if it makes sense, our consultants can use them during an engagement, to speed the process.

Please contact us today. Call +1.412.371.0680, or send an email to: